A resource page is a carefully curated collection of links to valuable tools, services, products, or websites that can benefit your target audience. Commonly referred to as a “recommended tools” page, an affiliate links page, or a brand “toolbox,” resource pages serve as a go-to destination for relevant and useful resources. They help users easily access and find high-quality information.
You’re not just building resource page backlinks for rankings; you’re doing it because you serve a specific linkable audience. They have a need, and you must serve it with your resource.
A mission-driven resource page link building campaign helps your team to set expectations for themselves and the campaign, even before it even gets started.
When your team has a mission, they’ll take the campaign seriously. If the prospect for backlink targets, they don’t look for generic sites but try to find ones that will fit the campaign’s standards. If they reach out to link curators, they craft email pitches that will engage those people and not just send them a resource for link inclusion.
It’s different when a mission is included right at the start of the campaign. It sets the team’s mood, ensuring you work on the same page.